© 2023
Graphic design, art direction, and brand development — available for freelance and collaboration opportunities.
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📍 Tokyo, JP
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Rolex is a brand that many would argue embodies a true sense of luxury, not just with their products, but through their rich heritage and unwavering sophistication.
A new visual world was explored transforming the iconic green branding into a living element shot in a physical environment.
This concept is all about simplification but, at the same time, making it feel grander.
With any luxury brand, being able to eliminate everything and letting the product stand on its own is the ultimate statement.
This concept is all about simplification but, at the same time, making it feel grander.
With any luxury brand, being able to eliminate everything and letting the product stand on its own is the ultimate statement.
Role: Art Director / Designer
CD: Aaron Padin
Photographer: Owen Silverwood
Agency: JWT NY